The Heart of the Alps
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Experience Tyrol - A Land with Many Faces

Holiday in the Middle of the Alps

In Tyrol you will find the most 3,000-metre peaks and glaciers in Austria. But Tyrol has much more to offer: Would you like to rest at a beautiful mountain lake after your hike? And drink a glass of buttermilk from the farmer's wife? Or in winter, after an extensive day of skiing in one of the many modern ski resorts, taste some Tyrolean delicacies? Bacon dumpling soup, Tyrolean Gröstl or Kaiserschmarren - enjoyment has many facets in Tyrol.


Find Your Holiday Destination - Regions in Tyrol


Everyone who visits us is enchanted by the majestic mountains here, in Tyrol. The scenery in Austria’s most mountainous province is awe-inspiring. The stunning landscape is the backdrop for a great diversity of outdoor activities and reflects the local culture and the people who live here. In Tyrol’s diverse regions, everyone will find the perfect holiday destination. 

  • Tannheimer Tal Valley

    Lakes, mountains and a great network of well-marked and maintained trails - the Tannheimertal valley is the ideal setting for an activity holiday in summer. The high-altitude valley is located in the mountain chain “Tannheimer Berge” at an elevation of about 1,100 metres.

  • Reutte Nature Park Region

    A stunning mountain scenery, pristine nature and a harmonious blend of vibrant life and an idyllic, rural setting - that’s what the town Reutte and its surroundings have on offer. As part of the nature park “Lechtal-Reutte”, the region boasts a fascinating diversity of sports activities and cultural amenities right at the border to Bavaria (Germany).

  • Tiroler Zugspitz Arena Region

    On the Tyrolean side of Germany’s highest mountain, Zugspitze, you will not only find a breathtaking panorama of the Alps but also a wide range of activities. The “Tiroler Zugspitz Arena”, a total of seven charming little villages at the foot of this majestic mountain, guarantees a diverse holiday for sports enthusiasts and families alike. Lakes for swimming, mountain cabins and lofty summits await you.

  • Lechtal Valley

    The region encompassing the nature park “Tiroler Lech” is nestled between the Lechtal und Allgäu Alps. The wild river Lech is the most iconic feature of the valley and creates one of Europe's last remaining wild river landscapes.

  • Imst Region

    Apart from skiing and hiking, it’s the cultural events that attract guests to the town Imst and its surroundings. You should definitely plan to see the famous and colourful carnival parades in Imst or Nasserreith. In these two places, the traditional parades are called “Schemenlaufen” and “Schellerlaufen”, respectively.

  • Tirol West Region

    In the villages Landeck, Zams, Fließ, Tobadill, Grins and Stanz, you will find the ideal combination of activity holidays and cultural amenities. A leisurely walk or a fantastic day skiing down the slopes: everything’s possible on the mountain “Venetberg” in the Ötztal Alps.

  • St. Anton am Arlberg Region

    The municipality of St. Anton is located at the foot of the mountain “Arlberg” that forms the natural divide between Tyrol and Vorarlberg, Austria’s westernmost federal province. St. Anton, once important due to its location right at this mountain pass, is now known for one of the world's top skiing resorts and is regarded as the birthplace of alpine skiing.

  • Paznaun - Ischgl Region

    Hiking, mountain biking, canyoning, fishing or simply taking a dip in one of the beautiful lakes - there’s an endless list of activities for those who spend their summer holiday in the Paznaun valley. This V-shaped valley is located at high altitudes in the very east of Tyrol.

  • Serfaus-Fiss-Ladis Region

    The Serfaus-Fiss-Ladis region guarantees a great holiday - not only thanks to its location on an intermontane plateau. Tyrol’s sunny terrace is located in the region “Oberes Gericht”, in the uppermost part of the Inntal valley. The region rose to prominence after connecting 70 ski lifts offering a total of 212 kilometres of piste.

  • Nauders - Tyrolean Oberland - Kaunertal Region

    Feel welcome in a world of genuine and authentic hospitality, surrounded by spectacular mountains. Basked in sunshine, the charming villages are nestled between mountains, ravines, stone pine forests, alpine pastures and romantic spots. Nature in all its glory!

  • Pitztal Valley

    With the three ski resorts “Pitztaler Gletscher”, “Hochzeiger Bergbahnen” and “Rifflsee Bergbahnen”, the Pitztal valley is the ideal destination for fun and diverse sports and leisure activities.

  • Ötztal Valley

    From large orchards and grain fields at its entrance to extensive glaciers at its head, the Ötztal valley stretches over five zones, each with a distinctive climate and landscape.

  • Innsbruck Region

    Lovely farmhouses, bright-coloured flower boxes, antique fountains and the scent of meadows and fields - that’s how the surroundings of Innsbruck, Tyrol’s capital city, look like. On a leisurely stroll through the alleys, every visitor will be enchanted. Innsbruck's most famous landmark, the Golden Roof (“Goldenes Dachl”), shines in the heart of the historic old town. The splendid alcove balcony gets its name from the 2,657 fire-gilded copper tiles that adorn the roof.

  • Seefeld Region

    Holidays with an additional value - the Olympiaregion Seefeld region lives up to this promise as much as hardly any other destination does. Also known as the “Centre of Nordic Skiing”, winter sports enthusiasts will find all the infrastructure they could possibly wish for at this site of the Winter Olympics.

  • Stubai Tirol Region

    In summer, the high-altitude route “Stubaier Höhenweg” is a popular trail for hikers and mountaineers. In winter, the cable car to the glacier (“Stubaier Gletscherbahn”) and plenty of ski lifts draw people to this beautiful region.

  • Wipptal Valley

    The Wipptal valley is located 20 km south of Innsbruck, on the Austrian side of the Brenner Pass. It’s one of GEO magazine’s top 10 destinations. With picture-perfect side valleys, this is the ideal destination for exciting holidays.

  • Hall-Wattens Region

    Discover the heart of the Alps in the Hall-Wattens region with plenty of interesting day trips within easy reach: the historic old town of Hall, the Swarovski Crystal Worlds (“Swarovski Kristallwelten”), the Mint Tower in Hall (“Münzerturm”) or the pilgrimage church in the village of Absam, to name but a few.

  • Silberregion Karwendel Region

    The Karwendel, a mountain range of the Northern Limestone Alps, is an area under conservation. A day trip to the mountains is always worth it! In the cirques high on the mountainsides, you can even spot large chamois herds. An Alpine ibex population has been successfully resettled to the region surrounding the mountain “Sonnjoch”.

  • Zillertal Valley

    The Zillertal valley derives its name from the mountain stream “Ziller” that flows through the valley, from the south to the north. Thanks to its state-of-the-art lifts and an abundance of kilometres of piste, this sunny valley is one of the world’s top ski resorts.

  • Lake Achensee

    A location at 930 metres above sea level, a length of 10 kilometres, a depth of 133 metres maximum and drinking water quality - these are the characteristics of Tyrol’s largest lake for swimming: Lake Achensee.  Water sports enthusiasts, budding mountaineers and leisure hikers find everything their hearts could desire. With its shallow water, the southern shore of the lake, near Buchau, is the ideal spot for families with children. An oasis of rest and relaxation!

  • Alpbachtal Valley

    Spend your holiday surrounded by rugged peaks, remote mountain cabins and lovely timber houses. The village Alpbach, which hosts the annual European Forum, possesses a rustic, laid-back charm that lures visitors from afar.

  • Wildschönau Region

    The Wildschönau region in the Kitzbühel Alps is located 24 km off the town of Wörgl. It’s one of Tyrol’s tourist hot spots, widely known for the idyllic alpine pastures and meadows.

  • Hohe Salve Region

    Feels like heaven! Spend your holiday in one of Tyrol’s most beautiful corners. In the heart of the “Tiroler Unterland”, the eastern part of Tyrol, the Hohe Salve region is nestled between the mountains rising above the river Inn and the foothills of the Kitzbühel Alps.

  • Kufsteinerland Region

    Feel the mystic charm of the mountains. Kufstein is Tyrol’s second-largest town with only Innsbruck counting more inhabitants. Perched high above the banks of the river Inn and right in the heart of the town, its iconic landmark can be seen from afar: the fortress of Kufstein. It’s witness to long forgotten times and a contemporary venue for events.

  • Wilder Kaiser Region

    The “Kaisergebirge” is a mountain chain that encompasses the two prominent ridges “Wilder Kaiser” and “Zahmer Kaiser”. It’s a very attractive destination for climbers, mountaineers and hikers.

  • Kitzbühel Alps - Brixental Valley

    Undulating, mostly forested hills are characteristic for the Brixental valley. The mountain stream “Brixentaler Ache” flows through. It’s great to take a refreshing dip on a hot summer’s day!

  • Kitzbühel Region

    With a ski resort of international renown, it doesn’t come as a surprise that Kitzbühel names itself “the most legendary sports town in the Alps”. The image of this town steeped in tradition has grown over years. Home to the legendary Hahnenkamm races on one of the steepest runs in the world, the “Streif”, Kitzbühel looks back on a long tradition of sports and pioneer work such as in alpine golf or winter sports. Nowadays, it’s known as one of the Alps’ most glamorous towns.

  • Kitzbühel Alps - St. Johann in Tirol - Oberndorf - Kirchdorf - Erpfendorf Region

    Sports and indulgence in the Kitzbühel Alps between the breathtaking mountains “Kitzbüheler Horn” and “Kaisergebirge”. For golf enthusiasts, it’s a tough choice between 13 well-maintained golf courses. Are you set for tee-off?

  • Kaiserwinkl Region

    Welcome to one of the loveliest regions in Tyrol! Kaiserwinkl is a valley nestled between the mountains of the Chiemgau Alps and the “Kaisergebirge”, or the “Zahmer Kaiser”, to be more precise. In summer and winter alike, the charming villages of Kössen, Walchsee, Schwendt and Rettenschöss are a popular destination for those who seek tranquility and relaxation.

  • PillerseeTal Region

    The Pillerseetal valley is nestled between the majestic mountain “Steinplatte” and the “Loferer und Leoganger Steinberge”, a mountain chain that’s part of the Northern Limestone Alps. Lake Pillersee with its dazzling green water is located in the heart of the valley.

  • East Tyrol

    Home to Austria’s highest mountains, this is also one of the most picturesque natural landscapes in the Alps. The region between the rugged mountains of the Hohe Tauern range and the awe-inspiring summits of the Lienz Dolomites is a paradise for hikers beyond comparison.


„ Here is my world. My longing, perhaps also my limitation. But also the freedom that you have to fight for again and again. “

Tobias Moretti

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